SensaData Investment Opportunity Summary

SensaData Pty Ltd is a specialist agribusiness / food tech innovator with a “Solution as a Service” subscription pricing model, to support the high growth commercialisation aspirations.  SensaData has been in an R&D phase for 4 years and with product set completion, is currently entering a full-fledged commercialisation phase, budgeted to deliver $3.36M EBIT after year 3.


Our primary commercial value proposition is the improvement of supply chain integrity, achieved by introducing advanced telematics communication capability (including IOT) at the product level, to measure the products’ journey metrics. WE TRACK AND TRACE CONDITION SENSITIVE PRODUCT METRICS.


Visualising these metrics, provides commercial value through process visibility, product provenance traceability and insights based analytics.


SensaData then makes these product-centric metrics visible to the users of the supply chain, to

  • assist them to improve their operating margins through improved efficiency and reduced costs,
  • comply with increasingly complex food management legislation,
  • reduce the risks associated with loss of product / product quality, and also
  • improve sales revenue and brand differentiation opportunities for operators in the supply chain.

Industry sector Targets for selling to, include:

  • Condition dependent products: perishable foods, life products (blood, organs), live pharmaceuticals (vaccines), cooked food
  • Freight forwarding risk and expense reduction and competitor differentiation (traceability, auditability and insight based intervention)
  • High value fragile electronic & mechanical equipment : aerospace / IT equipment / major scientific instruments
  • Horizontal integration opportunities include agribusiness (on-farm analytics) and retail insights, with business insights underpinned in the future by shared ledger / blockchain implementations.


Additional information can be found in the SensaData DataRoom 2018

Finance Requirements / Capital Raise

SensaData is a (Melbourne located) cloud based SaaS platform that enables logistics providers to easily get improved management insights from Supply Chain Visibility, Product Origin Traceability and Data Integrity across existing supply chains.

Already valued in 2016 at seed investment stage at A$9.5M, SensaData has pending paid PoC trials and written Letters of Intent from big retail brands such as Costa and potentially their partner Driscolls, who are actively seeking cost effective new technology to help increase their own product profitability.


Unlike product and service offerings that may appear to compete, SensaData differentiates itself by:

  • Proven Technical design excellence, with a superior features and function set.
  • SaaS business model. Whilst we have successfully built a fully working and deployed cutting edge Hardware and Software platform, our strategy is to be a SaaS enabler of insights rather than sell consulting projects or hardware.
  • Client interest. We have a large granular pipeline of clients interested in paying our SaaS rental fee through which they access the SensaData platform and the related (Infor / Birst analytics driven) Business Intelligence capability – library of best practice / database of consumer and user insights. (Smart-r-Data)
  • Existing partnerships. Our secondary partners are OEM users of our ASIC hardware chip (Smart-r-Tag)

The current stage of the existing SensaData product set is a full complete AlphaTag with a beta version of the SaaS platform available for demo. Our team is experienced in commercialisation and product development and has been working on SensaData for 5 years.


We are now raising A$4M (flexible financing) for ASIC chip stock and A$2M (equity / convertible note flexible) for commercialisation cashflow, by the 15th June 2018 from new investors. This next business phase focuses on growing sales revenue of the SensaData platform, by increasing sales and marketing resources / activities / staff (60% allocation) and operational skills (40% allocation).


Additional information can be found in the SensaData DataRoom 2018


For investment interest or sales channel related enquiries please contact Scott McKenzie, CEO SensaData on +61 419 153 866 or email


Sustainability Statement

SensaData seeks to provide superior investor returns by aligning ESG Purpose with solid financial returns to an Investment Portfolio.

Our primary sustainable development contribution is to 2 goals, being

Goal 11 – Sustainable Cities and Communities

Goal 12 – Responsible Consumption and Production


Our secondary sustainable development contribution are in support of

Goal 9 – Industry, Innovation and Infrastructure

Goal 2 – Zero Hunger


We strive after ensuring that our partner, investor and client ecosystem contribute to

Goal 17 – Partnerships for the Goals


SensaData’s Social Impact Philosophy

Business cannot thrive unless people and planet are thriving. This includes ensuring that the world is on a path to meet all 17 Sustainable Development Goals.


The 2030 Agenda for Sustainable Development (2030 Agenda), with the United Nations 17 Sustainable Development Goals (SDGs) and 169 targets, is a plan of action for people, planet and prosperity. The SDGs are universal, transcend borders and apply across the workplace, marketplace and community.


The SDGs are deeply interconnected – progress on one goal can have a significant impact on progress in meeting others. This is because, there is growing economic evidence, collected from company financial performance, that clearly indicates that ESG factors, when integrated into investment analysis and portfolio construction, offer investors potential long-term performance advantages.


Additional information can be found in the SensaData DataRoom 2018